[deadbunny]

The problem being that "the YT deal" keeps being unilaterally changed by Google/YouTube.

First they adjusted the cut.

Then came the copyright strike system which stops the creator being paid and diverts all and revenue to the claimant automatically.

Followed by the adpocalypse whe your video will be demonitised for reasons only known to YT for being "advertiser unfriendly" with recourse taking so long you've missed the most profitable time for views (the first few days).

Then came the algorithm changes that decimated discovery which negates the huge benefit of publishing on YT (exposure).

Let's not forget just straight up not showing subscribers your channels videos (Remember to like and subscribe, and smash the notification bell!)

And each time YT reply with "I have altered the deal, pray I don't alter it further"

I can't think why creators would look to monetize their content with external sources.