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by dimnsionofsound 2040 days ago
Linus Sebastian from Linus Media Group has said somewhere that a YouTube premium viewer is worth several times as much as an ad-supported viewer apparently. Apologies for no citation on this.
2 comments

Found the video where he says this: https://youtu.be/PRQVzPEyldc
Thanks. This makes me feel slightly better about my kids' YouTube consumption and my decision to pay for Premium.