Yes. Two things might be conflated: innate attribute (ie, biological gender) and awareness (ie, type of cancer). A mother's day#, aunt's day, or a men's day seems to subtly poke at how a group is taken for granted; that doesn't mean they need a day or special help.
I get every PR means can help as part of a holistic strategy for awareness.
It doesn't have to be negative 'we demand stuff for our group' day.