[marcan_42]

AM reception basically uses envelope tracking, so you don't really care about the carrier frequency. It's really just "how much power am I receiving". The tuning ends up defining the window of spectrum you average power over.

In the frequency domain, you could think of AM demodulation as computing the width (and phase!) between the carrier images on both sidebands. It doesn't matter if the signal is a bit off to the side, because the width will be the same. You have a mirror image which gives an absolute reference.

In the IQ domain, you look at the magnitude of the vectors, not their angle, so you don't care about the frequency.

In SSB you only have one sideband, and often no carrier at all, so there is no reference. You need to nail the frequency to get a proper signal out. And even then AIUI your phases will be random, though that doesn't matter for audio.