[tehlike]

You are taking "you" as literal you. Not everyone is literal you. IAP revenue probably is on par with or more than ads. But ads is on top of that. There's a difference.

[imtringued]

There is this common meme that people buy tons of games during steam sales and never play them.

[disgruntledphd2]

I think the OP was talking about mobile, whereas the replies are talking about console/pc games.

Very, very different markets.

[Arelius]

I mean but I don't think it's really fundamentally different right? Among other games, I played Alto's adventure, bought the Plus version, and got bored in a week.