[ksec]

Except consumers gets to choose between Buying from Amazon and Walmart.com, or many other smaller E-Commerce Marketplaces.

Also Note 15% fee from WalMart and Amazon includes many cost and delivery.

Some comments likes to use Freedom or General Computing devices as argument. I think those are beside the point. The question is for most consumers right now, and in the future, are Digital Market Place, Smartphone and Apps considered essential as part of our daily lives. If true, the questions becomes if one company holding 50%+ of market shares and 70% of Total Apps Revenue in a market that has near monopolistic market power requires some form of regulation.