[easton]

How early is "way early"? Because as long as it's shorter than the two-three weeks it'd take to order boxes, rack them, provision them (which would be automated but might still take a afternoon), deal with any QA hiccups... I'd much rather call my AWS rep and say "can we add 30% by Thursday" and have them figure it out (and at such a large scale you might be able to spread it out across a couple regions anyway unless you only serve a specific part of the world).

[thor24]

From what I have seen it is actually of the same order or sometimes more. In one of the region/zone we add few hundreds hosts every week but that is after telling them we plan to upscale this in this region upto some big X number.