[cbowal]

When I see usage figures touted in the form "Trusted by X companies" I assume X is the total number of signups they've had.

[OJFord]

Yes I assume that's the same. What I mean is '0' obviously looks bad, '2007' as it was when I commented sounds good (to me anyway).

If you knew you wanted to have that copy on day zero, you probably wouldn't launch with it, because it doesn't look good, so I just wonder at what point people think it starts to be positive, or at least not negative.

[CGamesPlay]

Although, they do actually list 51 customers with links to their websites. It's a pretty compelling "social proof" take, IMO.