[forrestbrazeal]

well, yes and no.

On the one hand, if maximizing eyeballs is really the only reason you want to write a book, maybe it should just be a blog post.

On the other hand, the publisher can and does negotiate price to do volume deals with retailers. Barnes and Noble buys in bulk at a price we can assume is optimal for them.

[ghaff]

I think there is some value (for the right project) in longer form works that aren't just a series of independent articles. Of course, nothing wrong with publishing excerpts. There's also nothing wrong with writing a shorter book if that fits the subject matter. Just because the economics of the publishing industry tend to force length to 250+ pages doesn't mean you can't do a 75-100 page book on your own.

I'm not sure how important physical books are outside of Amazon at this point.

But YMMV of course. I'm in a situation where my books are about gaining credibility and visibility. The money is very incidental.