[pietroq]

In the nineties (1990-1999) we had a distribution deal in the USA with the PowerUp! catalog for a software product that moved a few millions of copies. Of the $24.99 sticker price we received something like $0.80 and that was an USA-only deal. Giving 30% for a worldwide deal when the distributor takes care of all the billing and taxing and accounting and distribution is the deal of the century.

[TedDoesntTalk]

But they don't need to take care of billing, taxing, and accounting. Stripe does that well. PayPal. Many others. Open it to competition. Decouple payments from the distribution (appstore).