[adventured]

> I have no idea what Apple's plan is between this and the Epic fight, but it's fun to watch!

Their plan is to turn down the political heat/volume coming from the underdog stories (David vs Apple), which are potentially endless in numbers. Apple risks a PR death by a thousand cuts from all the negative stories, a never ending bad PR run. Few have sympathy for the giant companies and conflicts between giant companies, so Apple isn't too worried about big apps not getting further discounts. The media loves to write underdog vs big bad giant corporation stories, they sell (and draw a lot of unnecessary anti-trust attention); Apple wants to throw water on that first and foremost.