[efournie]

Compared to Google, Bing has a huge problem with paid search results, at least in some non english languages.

My mother wanted to access Amazon last week and typed "my amazon account" in french in the windows search, which searched for those terms in Bing. One of the first (paid) results was a scam site triggering alarm sound, fake virus notifications and asking her to call a scam hotline.

At least DDG filters out the ads but the problem in this case is Bing's OS integration.