[ezl]

A joke, of course, and I understand your sentiment :)

FWIW, if we can/do get to the stage where we are really able to do delivery subscriptions (that's definitely a goal), then we probably will use that language.

It's not that I think it's a good choice or even descriptive (Isn't really ANY food you buy basically X as a service? Yet bagel shops aren't calling themselves "bagel as a service" because... well... it's insane.)

But it probably will get people's attention in a hyperlocal social media ad, so it has utility to us as a business strategy.

I know it probably sucks a little bit, but our goal is to accrue many small advantages to drive a higher total probability of success.

:sob: