[djeiasbsbo]

Because of your comment I googled and came across the company Saatva. I was surprised to see that it is actually a fairly big company which had a revenue of $375 million in 2019. Podcast marketing must be really effective.

(https://en.m.wikipedia.org/wiki/Saatva)

[jachee]

And now you know why Spotify is so gung-ho into podcasts, lately.

That and the payola for advertising your content on their platform[0] and the not having to pay artist royalties.

[0] https://support.spotifyforpodcasters.com/hc/en-us/articles/3...

[swyx]

unless this is sarcasm, that is a glaring cause and effect error. consider that maybe already large companies are the ones with money to blow on podcasts.