[timjones]

You're right; I certainly could've delved deeper into those case studies.

I suppose at this point in the article, if you're not yet convinced that distribution is half the battle, you won't care about the rest of the article.

[hyperpallium2]

OK, it makes sense as support for the importance of distribution (the claim that "distribution is half the battle"), but there are other claims made, and it wasn't that that was the specific one you were supporting.

Now I know what you meant, this really is just nitpicking.