[throwawaytemp27]

Cool article, love the insight into the thought process and best of luck. But that name HelloHailey seems like literally an insane choice. I would never use it. As far as I know I’m the target market so may want to look at changing it if others agree!

[timjones]

Thank you! Definitely interested in hearing others' thoughts on the name as well.

Here was my thinking: As a solo, bootstrapped founder, I think people are interested in the person behind the product, at least at first.

I've been using my personal story and the process of building in public to grow an email list and waitlist. The HelloHailey name gives me an opportunity to re-enforce that personal story in the product messaging.

That being said, I'm not ruling out a name change when it comes time for an official launch.

[throwawaytemp27]

Sounds like you need to “kill your darling” as it were. The number of people who you will reach if you scale is exponentially more than those who have already connected with your story.

[dkarp]

why is the name "literally an insane choice"?