[matdwyer]

Just as a comment on your idea, it is pretty cool - I'd use it in conjunction with Stub-hub somehow.

Here is my situation - I have seasons tickets to the Toronto Blue Jays in the upper deck. The tickets are worth $12 bucks each game, but I only pay $1.35 with the seasons pass (no joke). If person X doesn't sell their ticket on Stubhub by gametime, I get a text message or push notification saying that I can upgrade my seat for $10 to sit 10 rows from first - I'm doing that for sure. But if its at all close to the original price then not a chance. I'm thinking it would have to be under 25% of original price for me to budge (I'm cheap)

From a team perspective, wouldn't this encourage people to get worse seats and gamble to try to get better ones?

Just something to think about

[abelcuskelly]

We hope to be able to have stubhub send us all their unsold inventory at game time for us to put up for upgrade. money made off the seat sale is split between the reseller (such as stubhub), the venue and us. We also would like to allow season ticket holders a chance to conveniently submit their seats to the venue for a nominal fee with one click on 'not attending' for each game they can't make if they want to make some extra money on the side. Initially though we are constraining the available seats for upgrade to only the venue's unsold inventory. once we get traction with upgrades from that seat inventory we can consider expanding our offering to resellers (we have already talked to some who want to dump their unsold inventory to us and take a cut of whatever is made) and season ticket holder and individual fans.

that's a hell of a discount, nice! Then again its the Blue Jays.. we just spoke with the Rockets today and they related that the average ticket price per game for their season ticket holders is about 20-30% lower then if you just bought a one time regular game tickets.

thanks for the input.

-abel

[matdwyer]

Abel, Yeah seasons tickets are a very good deal.

Keep in mind that in alot of good markets (I'm used to hockey in Toronto) that seasons tickets are given in advance to scalpers, who sell them for above face value!