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by klelatti 2047 days ago
I suspect what Intel missed was that firms would be selling phones in very large volume for c$1000. That price includes enough margin to spend quite a lot on the SoC and associated research.

When the iPhone launched Steve Ballmer laughed [1] at the price and pushed a $99 competitor with MS software. The phone market was very, very different before the iPhone got real traction.

[1] https://www.youtube.com/watch?v=eywi0h_Y5_U