[ajot]

"There’s this writing style in popular non-fiction that I’ll call the ‘Malcolm Gladwell method of shoving-a-story-in-your-face’. It substitutes argumentation for storytelling and anecdote, and in so doing sidesteps the difficulty of making a case, since the reader is too distracted by narrative to comprehend the point the author is actually attempting to make.

Whenever this happens, I take care to pay special attention, because often the point is banal, or flawed, or too inconsequential to stand on its own. (I happen to know this because I’ve used this technique a few times on this very blog, and I know from reader feedback how effective it is)."

https://commoncog.com/blog/range-book-summary/