[olefoo]

"The market can remain irrational longer than you can remain solvent." -- J.M. Keynes

Also applies to competitors of Venture funded vortexes like Uber/Lyft/Doordash.

Sure, in the long run your cloud kitchen with guest chefs and nifty social networking features might be a more sustainable model in the long run. But you'll never find out because your effort will be murdered by Uber's marketing spend.