[bliss]

I work for a well known media company where I live, a brand, our grad scheme is really good (disclaimer I'm a small part of that) and attracts the best of the best out of colleges, people like having my company on their CV, it doesn't do any harm, our allumni typically go on to have good careers, or stay for the long haul. We love it when our people take the skills we've honed into, for example, Amazon, JP Morgan and amazingly often return to the fold and are welcomed back with open arms. There isn't a prestige trap really, but maybe we just think we're the best of the best and going anywhere else is just for rounding out experience.