[code4tee]

The numbers you describe are an opportunity but also a big risk. The problem with these app-based businesses is that there’s little brand loyalty. They spend a ton of money to create a market and customer base and round about the time they start making money a copycat comes along and customers flip. It becomes a race to the bottom. Few would dispute the profit that could come from holding onto a user for years. Many will dispute the likelihood that this will actually happen.