[zachcuskelly]

Our primary competition will be ticketing systems that decide to create the functionality of in game seat upgrades. However, such ticketing systems like Veritix, Outbox and Pacolian will be fundamentally limited in that any upgrade functionality they create will likely only be used within their family of venues (AEG being the largest with 105 venues) and they are unlikely to license to their competitors or their competitors to pay them money for this add on features. Our goal will be to create groundswell from the fan perspective.

As Abel said, the 800 pound gorilla in the room, LiveNation/Ticketmaster (around 3000 venues) is having enough trouble just trying to put out daily fires, thus effectively stifling any innovation designs they may have.