[Frost1x]

It seems to me, markets have short term memory because markets are composed of people who also have short term memory. Bait and switch seems to be a quite effective market capture mechanism. Bait with something alluring at a loss, build momentum, then pull away once little could stop that momentum. Along the way, build in hurdles that make it difficult to transition away from the service through technical and other commitment hurdles.

Rinse repeat and as long as you have a decent product and enough capital to front-load the model and take initial loses, you seem to win everytime going forward. At this point, people even shun phrases like "vendor lock-in" like an external business dependency isn't a potential liability.