[ppur]

I think another thing that contributes to that last problem about "computer" brands is the lack of knowledge of the distinction between operating system manufacturer and hardware manufacturer - I just moved recently, and in the process of getting to know more people and accidentally becoming their tech support, I was surprised to see how many people didn't have that basic bit of knowledge. When pointing at a chromebook, people say "Google" without questioning why "lenovo" is also written on it.