[minalecs]

I think the biggest problem is that Apple has created the behavior of going to the appstore to find stuff, and until startups and developers stop going this route, or Apple really starts doing what they say, and promote HTML5 apps.. then the transition will be slow.

[ry0ohki]

It's true, I've known a couple of startups who went the mobile web route only to continually hit the "I can't find your app in the store" support question. Using Phone Gap or a wrapped mobile web app in a native app mitigates this though.