[bogdan]

> Customers were offered unlimited backup and storage of the photos they took. Customers used said service with that expectation

'unlimited backup and storage of the photos' was the market pitch, whether people read the TOS is another thing. I can see why some people would feel unhappy with this and I can't blame anyone for that but on the other hand I wish we would stop taking these vague market statements at face value. 'free', 'unlimited' and 'forever' can never go together in a capitalist market. And I'll abruptly stop here because I would derail into things like law and ethics which, I think, are out of my scope.

> while competitors to it went out of business

This is honestly a tragedy that happens all across the industry at the moment.