[tracker1]

It seems like the real lesson is narrowly targeted sites/markets for your ads are smarter than trying to appeal to the machine's data.

It reminds me of the food delivery company that targeted porn sites to better utilize ad spend. Or another article a couple days/weeks ago discussing why an advertiser might want to include/exclude certain groups from ad targets.

In the end, it's ALL about value. I think general brands might be better served with more generic reach than we typically see though. I'd like to see ad networks that only try to bid 2-3 levels and fallback to generic quickly (even if less profitable) rather than go a dozen layers of IFrames in the browser. I think browser vendors could help with this by disabling scripts after 2 layers of IFrames and I've said this for a while.

edit: of course the fact the biggest advertising company is also the biggest browser vendor prevent this from being realistic.