People don’t join a service like this intending it to be a static archive. They were told that this was an easy way to automatically save space on your phone and protect your photos in case something happens to your phone, started building a social network with their friends and family, etc.
It’s not hard if you have a computer in addition to a phone, enough storage to hold a full local copy, and don’t mind spending time getting all of your friends and family to switch.
Now the choice is to pay or walk away.