[bdmorgan]

It's a new online community for NFL and college football fans. We have a team of writers producing original content daily, as well as integration with 1000+ RSS and Twitter feeds from the football world. Members can follow any topics they wish - to be added to their own personal "stream" of information - and they can also set their interest level in each topic. Essentially, we're trying to build a true Web 2.0 football site that goes beyond 90's era message boards. The home page, in particular, has been tough for us because we want to highlight our original content but also make members aware of the various streams/communities on the site for each team, player, etc.