[jonathanzufi]

I enjoyed similar success with a DF sponsorship back in October 2015 (I’m guessing his audience has grown significantly since): I purchased a sponsorship my book ICONIC (shameless plug at http://www.iconicbook.com) for $9,250. Looking back on my stats I approximately tripled that in direct sales, but I’m sure the actual return was higher as I’m certain some folks went to Amazon instead of my site where I was selling direct at the time. I recently sold out and decided to close down my Shopify store so I can’t provide traffic details but IIRC there was a massive spike in visits when the ad went live. Gruber’s audience was obviously a no-brainer for this product. And dealing with John, which was brief, was a pleasure.

[moneywoes]

Sorry, what is a DF sponsorship? What does it entail?

[ayewo]

DF: Daring Fireball, a blog written by John Gruber

DF sponsorship: https://daringfireball.net/feeds/sponsors/

[qeternity]

Good lord, he must be making a fortune off his site.

[jldugger]

Seems like about 7.5k a week in revenue, or about $400k. Not much different than a senior engineer at Google then, so I guess it depends on perspective. (his brother, formerly an apple employee, probably made more than him).

[jonathanzufi]

He is and it’s well deserved - he’s built an incredible following and he has earned enormous respect and trust from Apple leadership (and his Apple insiders who he taps as needed). Don’t forget he’s also one of the creators of Markdown (https://en.wikipedia.org/wiki/Markdown)