[sjs382]

It's not that the ads are targeted, but rather what they're targeted based on.

Google's search ads used to be displayed based on the keywords being searched, rather than the user viewing them. Facebook based on what you've "liked". Amazon and eBay based on what you've bought before on their sites.

Go back to targeting ads based on page context and explicitly provided information (search queries, what I actually enter into my "profile", etc), rather than machine surveillance and inferences.