[usrusr]

What would they get from that? Even more market capitalization? Unlikely, they are getting plenty as is. The second tier visibility might even help their stock price a little as some particularly uninformed speculants might still fall victim to the illusion that they know more than their peers when buying shares of "the secret behind the Pfizer vaccine".

[jariel]

They would get the ability to open a lot of doors all over the world for financing, distribution, R&D opportunities - a major increase in power.

Every serious investor is a human being - when the become more aware of an issue or person, it becomes more material to them.

The Saudi sovereign wealth assets probably are somewhere near a Trillion dollars, that's a ton of money they need to invest, same for Norway. When they see this on TV, and BioNTech wants to do a $3 Billion raise next year for expansion, then the CEO, already known to the bankers, will be a powerful figure to have on the roadshow. Brand matters far beyond just consumer appeal and marketing.