[michaelyoshika]

The question seems to be: what can we do to limit Amazon?

[damnencryption]

Buy from alternatives and give them feedback. Shopify has made it pretty easy for anyone to start a e-commerce site and then there are other places like etsy.

[EugeneOZ]

One little thing left: notify users about the existence of these sites.

[friendlybus]

Do we need to build a hackernews/social aggregator for new shops?

[Red_Leaves_Flyy]

And good luck finding them on Google...