[dkonofalski]

That wasn't really what I was referring to. I meant the customer that comes back after their repaired iPhone gets dunked in water and they don't have a backup anymore and now it becomes Apple's "fault" that they didn't keep this customer's backup. There's way too many variables for that to be feasible when it's better to just promote that customers do their own backups and/or sell their service to automate it for them.