If they wanted to get sued for trademark infringement.
(McDonalds is working with Beyond Meat, one of Impossible Foods' largest competitors, for their plant-based meat substitutes; deriving their product name from a competitor's product is almost certainly a bad idea.)
(McDonalds is working with Beyond Meat, one of Impossible Foods' largest competitors, for their plant-based meat substitutes; deriving their product name from a competitor's product is almost certainly a bad idea.)