[kumarvvr]

So, lets say there are only 2 apps in the market after a few years. For what ever reasons.

Do they stop doing transactions after they reach their 30% cap?

[ffpip]

Every bank has it's UPI app. And there are hundreds of banks in India.

[sidchilling]

Also by definition there won’t be. Because two apps can capture 60% market share, there’s still 40% to be captured. Free markets would incentivise people to come up with at least 2 other players, no?