[capkutay]

If you run marketing to drive superficial vanity metrics like ad clicks, email opens, unique website visitors, then yes you're 'addicted to bad data' but more so just lack attention to detail and aren't good at your job.

If you run marketing to capture high-intent traffic, measure positive engagement with your content, and correlate those indicator metrics with product activation and monetization, then you're simply using data – even if it's partially flawed – to drive meaningful growth for your business.