I think that's oversimplifying. The fact that Trump is not a full-blown authoritarian, or is bad at it, is compatible with his expression of a number of authoritarian values.
This is true, but it emphasizes the difference between marketing and reality. Trump's evocation of authoritarian imagery has been uncorrelated with genuine threats of increased authoritarianism in USA. These threats do exist, but focusing attention on Trump has been a distraction from genuinely opposing them.