[nessunodoro]

> In this way, Jeffrey Katzenberg said to us, “I understand something about the world that others do not.” And yet, in saying so, he missed the essential lesson that could have been gleaned from his own industry: Popular culture is an existential conflict between what is “good”, what people like, and what people watch. This dialectic is the central feature of cultural businesses.

Dialectic and existential conflicts aside, I don't think the "gray area of public taste" really applies here. Quibi's content was BAD. [1,2,3] If there is an existential lesson here about entertainment platforms, maybe it's Don't:

* launch a $2B app

* with no library of content

* that is strictly walled off from your customer's social media

* and your customer's TV.

1. https://www.youtube.com/watch?v=Q3IRvX9UaIk

2. https://www.youtube.com/watch?v=IKyZWJ75nDM

3. https://twitter.com/zachraffio/status/1250273191810875392

[handol]

Quibi seemed to do a lot wrong. But when it comes to how bad their content was, I've seen some writers say Quibi produced first draft scripts other studios had passed on without a re-write. They thought they could run with proof-of-concept quality scripts to avoid hiring writers.