[awb]

I always thought it would be an interesting gambling game where folks bid just like this site, but the prize is instead all of the previous bids.

So, if the bids are $1, $2, $3, $4, the $4 bid would win $10 (minus a % take for the house).

The more bids there are, the higher the return for the ultimate winner, so bids could get quite high once it gets going past the first 2 or 3 bids.