[m-i-l]

> everyone wants to get rich by renting shop space to shovel sellers.

That would entail having to own and maintain physical assets (assuming you mean physical shops rather than virtual shops). Isn't the preferred model now to be a "technology platform" that connects people with available shovels to people in need of shovels?

[TeMPOraL]

I meant renting virtual shops - i.e. being the platform. This was a riff off a popular saying that during the gold rush, it's not the people who went looking for gold that got rich, but those selling shovels and pickaxes.