[zamadatix]

We're talking about the same thing unless your stance is 100% of people known 100% of the product SKUs they want when looking for things and they know these before they start looking. For those that don't go in knowing the want exactly "Lay's Southern Barbecue 9.5 oz Bag for $2.98" your scenario quickly breaks down into the points I discussed which is why I brought them up.

In more Amazon terms someone is going to search "tablet" not "New Apple iPad Air (10.9-inch, Wi-Fi, 64GB) - Rose Gold (Latest Model, 4th Generation) sold by Apple". Even if searching "Apple iPad" I get Amazon Fire tablets high in the results.