[mulmen]

And even then it only works for people who lack the discretionary income for meat. That's a significant number of people but not everyone. If your goal is to reduce meat consumption in general then the pitch should be "plants are better than meat" rather than "plants can be kinda like meat".

[_-___________-_]

I absolutely agree. Many plants are delicious. I will take eggplant, courgette, cabbage or any number of other delicious plants over a brown mush of unknown plants and other things that tries to pretend to be meat, thanks.