Is it bold? If a group of people put something together and release the details for free, they have to expect others will profit off of it. This is the fate of all useful open source software that doesn't have some kind of no-commercial clause (which potentially moves it outside the ideals of open source as it restricts the use of the source code).
Not really. This has been going on for decades. Examples: early web hosts running the LAMP stack: Linux/Apache/MySQL/PHP. Eventually people put an admin UI on top (control panels, like Plesk and cPanel.) The core functionality is all free software. The value is not having to configure and manage all that stuff yourself.