[priyadarshy]

We are definitely shooting for the "professionals who perform their job at an elite level" vibe more than a socioeconomic distinction. That being said, this is a valid criticism since "elite" has some obvious connotations.

[Zenbit_UX]

Imo you already figured it out with this HN thread. "Busy People" got me to click, 'elite' added to your bounce rate.

[erokar]

I had the same reaction as others to "elite". I think you risk putting off the actual elite professionals and attract the aspirational with that phrasing. If that's not the intention, cutting "elite" will probably help a lot.

[dayjah]

"executive" fits that notion for me.