[tgsovlerkhgsel]

Every app needs to have a built-in messaging channel that allows you to display rich-text (including clickable links) "news and updates" to your existing users.

That way, when you do get kicked out from an app store, at least you can direct users to your web site (which is probably a violation of app store guidelines, but if it's your only/main revenue generating app, and already kicked out, having this option can be a lifesaver).

[cblconfederate]

That app is called "email"

[aembleton]

Only if you capture their email address which isn't necessary for most apps.

[cblconfederate]

I m surprised by the resilience of email as a communication channel. We need to extend it to carry notifications and ephemeral messages as well. There's no need to lock up tech behind the gates of google and apple

[olyjohn]

It's resilient because it's the only service that isn't centrally managed by one company, and anybody can federate and set up an e-mail system that communicates with all the other e-mail systems.

It's the same reason SMS is still around, because it's the only communications tool that can send a message to any cell phone.

[nmfisher]

And which Apple anyway can now prevent you from doing (by explicitly requiring Sign In with Apple and letting users turn off email forwarding).