[floatrock]

Bloomberg made boatloads of money by being the go-to provider of financial data infrastructure. Blockchain is littered with startups making that bet, but now quite serious players are making that bet too.

Regardless how far up the hype curve you think blockchain is, it's interesting that AP is leveraging its reputation to commit to a project in this emerging tech.

Idea is that oracles are that bridge between the physical and the blockchain worlds, and it's these interfaces that are always the problem for the blockchain idealists. Playing that bridge role relies on being a trusted source so people believe you won't just run away with their funds... a startup doesn't start with the reputation needed to pull that off, but someone like AP does. So it's an interesting competitive advantage for someone like AP to do this.