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Can the user really achieve "security" without having full control. When the user is not the customer of the third party providing "security". (In this case advertisers are the customer.)

Hopefully courts will begin to recognise that this sort of "security" is in fact created for the benefit of the company and its customers, not users. Any benefits to users are incidental.

Users are not soliciting these "security" measures. They are always initiated by the company.