[zakum1]

Sub-Saharan Africa is deeply humanistic, in a way that is close to unfathomable to Westeners. Scaling or "going viral" requires painstaking building of human connection. Models that have worked elsewhere don't necessarily work. I believe that this has a lot to teach us about how to fight the dark scourge that inhabits Facebook and other social media, in which "scaling" is simple, cheap and so easily corrupted